Tips from Farah Angsana For Designers Who Want to Go International

As a talented designer, Farah Angsana name known not only in the country but also in some of the world's fashion cities, like New York and Paris. Ups and downs in fashion world had ever felt during a 18-year career in the industry. And he shared her experiences in a relaxed chat with the media in Indonesia Creative Week 2014, which took place in Skeeno Hall, Gandaria City, Wednesday (04/06/2014). For those of you who want to follow the footsteps of Farah which exist in the international world, here are some tips from the designer's style glamor.
1. BrandingAs a designer, the challenge is to create work that is different and unique but still must have a market. As expressed by Farah, a designer must be able to describe and became a symbol of his own collection. Once characterized and known to the public, a move to expand wider course will increasingly be achieved.
"What you see from the look? Sexy, elegant, and seductive. Yeah, that's me and also rancanganku. Each designer must be able to present his collection," said the woman, who was appearing with animal printed shirt and black pants.
2. Collect More Money PastEach designer must have ideals, respectively. But it is undeniable that the target market as well so the main thing if you want your business become more advanced. To that end, Farah advised before doing business expansion, you need to collect a lot of money first to help other promotions.
"As long as 1 or 2 years I do not sell anything, I just spend a lot of money. Business fashion is a brutal business, but looks glamorous from the outside," he added.
3. Focusing on the Local MarketMake local markets as learning your business to be ready to step into the world market. When you are ready and have a consistent flow of targeted as well as in the local fashion industry, of course, is currently expanding into the international world requires only a slight adjustment again. You need to totally develop the business, from production to sales. According to Farah, nothing wrong with a lot of collaboration with outside sources to help you during their production process.
4. Develop ExpertiseGraduated from fashion school, does not mean you've mastered all the techniques in designing. Therefore, continue to explore the potential of doing the research ourselves with many of the other designer brands or already exists first.
"It should be a lot to learn and develop skills. I learned a lot of experience in other countries. I studied design in London, to learn about the quality in Paris and learn about marketing in New York," said Farah.
5. So YourselfIt's important to be yourself when you start a business and build connections. But still keep in mind to be very clever to put themselves in a variety of occasions.
"And when you're talking about a business, you have to be yourself, no need to apply good guys. I'm not a designer who stepped into the international world, I'm the definition of an international," he said.

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